Polyphonic Hmi Mixing Math and Music Essay - 2305 Words

Executive Cover Memo Subject: Polyphonic HMI: Mixing Math and Music This is to recommend that Hit Song Science should market its product and services to record labels attempting to catch a larger share of the market. BACKGROUND Polyphonic HMI is preparing to launch Hit Song Science, which analyzes the mathematical characteristics of music compared to past music hits, making it possible to determine a song’s hit potential. Music characteristics can be analyzed by math such as melody, tempo, pitch, rhythm, etc. because hit songs have common mathematical properties. Polyphonic’s Hit Song Science could be valuable for three target markets: record labels, producers, and unsigned artists. There are benefits to marketing HSS to all†¦show more content†¦The advisory board and top managers are highly educated in physics, mathematics, and music. When they all work together they come up with knowledgeable business ideas. Customers: Establishing the target market is the focus of the case. There are different avenues they can venture down. The key is to figure out which will be generate sales more quickly and prove to be the most beneficial to the company. Polyphonic’s options are to market to the record labels, producers, or the unsigned artists. Collaborators: Polyphonic’s first idea was to market their technology of the HSS to retailers. The retailers would have stations in their stores so that people can rate songs. The problem was that they could not find a software company to work with. Competition: There are no other forms of technology that predict the successfulness of songs in the music industry. The current method used is producer’s gut feelings. Context: The music industry is rapidly changing. New hits and duds are released everyday. If record companies can better predict the successes of songs, they could save a lot of money from releasing songs that will not be charted. Defining Problem / Decision Area Polyphonic has several decisions to make before getting this project off the ground. The first decision that has to be made is who to target Hit Song Science toward.Show MoreRelatedPolyphonic Hmi: Mixing Music and Math749 Words   |  3 PagesPolyphonic Hmi: Mixing Music And Math 1 PROBLEM STATEMENT After failing at their first attempt to enter the music industry, Polyphonic HMI (hereinafter referred to as the â€Å"Company†), is releasing Hit Song Science (HSS), software used to predict future hit songs with 80% accuracy. An integrated marketing strategy, needs to be developed to launch an innovative product, in an industry typically known for â€Å"gut instinct† and therefore likely to meet strong customer resistance. Thus there are two keyRead MorePolyphonic HMI: Mixing Music and Math (Case Study Review) Essay1979 Words   |  8 Pagesï » ¿ Polyphonic HMI: Mixing Music and Math (Case Review) Abstract This paper is an analysis of a case study originally conducted by the Harvard Business School in August of 2005 and is based on the challenges of introducing a new technology into a market place that for decades been based on â€Å"gut feelings and intuition†. The new technology was initially designed to assist consumers in music stores find music that met a certain criteria. Later this was changed because of a sharp decline in musicRead MorePolyphonic2316 Words   |  10 PagesPolyphonic HMI : Mixing Music and Math Entertainment Management Situation Analysis Issue Deï ¬ nition Environment Analysis Strategy Options Choice Action Plan Situation Analysis Situation Analysis(External) So few songs actually become hits - Las Vegas gives you better odds than the Music Industry! You might as well just put a million dollars on red and spin the wheel... - Ric Wake, Independent Music Producer Entertainment Management : Polyphonic HMI : Mixing Music and Math